The road to RSA is always paved with good intentions — from the official media list teeming with hot press contacts, an incredible agenda with the industry’s most visible thought leaders, hot launch predictions, and the notion that the world’s leading security professionals will all come together and find solutions to the most important issues/challenges at hand in a new era of cyber warfare. With persistent and increasing cyber attacks and data breaches, to a new President and political power in Washington – the challenges and opportunities for CISO’s and security companies have never been greater.
At Affect, a big part of the work in our B2B technology practice is supporting the communications efforts of c-level pro’s that are driving large security infrastructures— and every year we love being on the ground to watch their security visions come to life. It’s safe to say that if 2016 is any indicator of the innovation that’s to come out of RSA this year— we can expect a whole lot of groundbreaking advancements being made and new, emerging technology to take hold of the showroom floor.
Below we’ve included a Road to RSA ‘cheat sheet’ for everyone attending this year— What topics are hot? What media are attending? What trends are unfolding? Which product round-ups will hold the most influence….
#Trending: Hot Topics & Trends
- It’s no secret that the cybersecurity landscape is about to change by way of new POTUS — we can expect to hear security professionals and experts alike discuss how the current administration will impact and shape current and future directions of InfoSec.
- According to CUInfosecurity, Ransomware will be a big area of focus at the show this year
- Arctic Wolf says, the three hot discussion topics to watch for at RSA will be:
- Ransomware, Insider Awareness, and Threat Intelligence
- Network World will hit the show floor with an eye on products and topics related to cloud security, Internet of Things and encryption
Meet the Media: Who’s Covering vs. Who’s Attending?
If you’re an exhibitor at the conference, you’ve been lucky enough to receive updates to the official RSA 2017 Press List on an ongoing basis for the last few weeks, and weekly leading up to the conference. The names on that list are gold— and all are looking to cover your company (if your pitch is up to snuff). Here’s are the top 10 publications to keep an eye on in your outreach:
- Dark Reading
- Network World
- SC Magazine
- The Street
- USA Today
If you’re launching a product at RSA – you’ll want to make sure you’re included in the show round-ups – here are a few that we’ve got our eye on:
- TechTarget is a global media sponsor for this years’ RSA conference, and provides extensive in-depth coverage of the trends, analyses, latest news and product roundups.
- eWEEK, over the years, has covered the RSA Conferences with conference previews, major trends, predictions, news and best and worst product round-ups. We can likely expect some of the same this year, too.
- Network World will take its infamous weekly product slideshow and turn it into an RSA themed show— (Pro tip: If you have what’s needed to submit, do so sooner rather than later.)
The Best Of: Summits/Panels/Contests
We’ve looked over this year’s agenda for RSA – and here is where we think journalists will be hanging out:
- Monday– The Innovation Sandbox Contest
- The 11th annual Innovation Sandbox Contest will take place on Monday, February 13th, where the most innovative information security companies will present their products and solutions before a panel of judges.
- Tuesday– The War in Cyberspace: Why We Are Losing–and How to Fight Back
- The Honorable Michael McCaul, Chairman, House Homeland Security Committee will deliver the keynote, discussing the need for collaboration among Congress, the private sector and foreign allies to defend networks and prevail against attackers.
- Wednesday– The Seven Most Dangerous New Attack Techniques, and What’s Coming Next
- A panel from the SANS Institute, including research director and founder, Alan Paller who will moderate, will brief attendees on the most dangerous attack techniques and how to prepare for what’s coming next.
- Thursday– Profiling Exposed Cyber-Infrastructure in Cities in the United States
- Two senior threat researchers from Trend Micro, Inc., will reveal their research on why exposed cyber-infrastructure poses a serious threat to both national security ad everyday functioning of cities.
[Image Source: RSA Conference]