About

You’ve found your people

About

Deep Expertise, strategic thinking and clear results

Affect is not your run-of-the-mill public relations, social media and marketing firm. Specializing in technology, healthcare and professional services, we combine smart people, cutting-edge thinking, creative ideas and hard work to provide exceptional service and produce tangible results for our clients.

We know that every company has different business goals. Our services are tailored to meet communications needs of all shapes, sizes and budgets. We can help you launch a campaign, finesse your existing plans or light a creative spark that ignites your entire business strategy. From program development to program execution, we focus on tactics designed to make our clients successful – then we measure the results, raise the bar, and measure again.

If you’re looking for a partner that shares your passion, enthusiasm and determination, contact us.
Let’s talk about what we can achieve together.

Process

Our philosophy is simple: every client, regardless of size or budget, deserves exceptional work.

At Affect, we’re not satisfied with simply meeting expectations. We are dedicated to developing smart, creative, and effective communications strategies that help our clients transform their industries, increase their share of voice and experience growth. Whether our mission is to change an opinion, build a relationship, strengthen customer loyalty or generate leads, we set high standards and push ourselves to deliver results that raise the bar on a daily basis.

All of our programs are designed to provide measurable outcomes. We evaluate and track results on a monthly, quarterly and annual basis to ensure we’re achieving success at every level. We work closely with our clients to develop metrics and key performance indicators for every engagement and adjust them to reflect their changing business goals.

We’re not task-takers; we’re a creative partner.

From day one, we act as an extension of our clients’ internal teams, immersing ourselves in all aspects of their organizations, from their products and services to their values and business priorities. But we don’t just know our clients well. We know their industries, we know their competitors, and we recognize that being aware of the regulatory and compliance issues they face is just as important as being familiar with the media landscape.

Armed with this knowledge, our teams don’t sit back and wait for their next assignment. We pride ourselves on taking initiative and proactively developing recommendations to provide our clients with strategic guidance. Always ready to embrace change, we’re grounded in proven methodologies but not ruled by them, committed to developing big ideas as well as executing day-to-day tasks to get the job done.

2020 | Hermes Creative Award - Platinum

Topic: Public Relations/Communications | Media Relations
Client: Llamasoft

2019 | PRNews Top Places to Work in PR

Topic: Public Relations/Communications | Strategic Programs
Client: Dodge Data & Analytics

2019 | Hermes Creative Award - Platinum

Topic: Public Relations/Communications | Strategic Programs
Client: Dodge Data & Analytics

2018 | Inc. Magazine: Best Workplaces

Topic: Strategic Programs - PR Campaign
Client: Navis

2018 | Hermes Creative Award - Platinum

Topic: Strategic Programs - PR Campaign
Client: Navis

2017 | SmartCEO: Brava Award

Sandra Fathi, President

2017 | PRNews Social Media Movers & Shakers

Melissa Baratta, SVP

2017 | PRSA-NY 15 Under 35

Melissa Baratta, SVP

2017 | PRNews Top Places to Work in PR

2016 | Hermes Creative Award - Platinum

Topic: Making Human Resources Analytics a High-Profile Business Story; Platinum
Client: Visier

2016 | Hermes Creative Award - Platinum

Topic: Affect’s 90 Seconds to PR Success Video Series

2016 | PRSA-NY Big Apple Awards

Topic: Affect’s 90 Seconds to PR Success Video Series

2016 | Bulldog Media Relations Awards

Topic: Best Technology Campaign: Business (Finalist)
Client: Visier