Blog
Words of wisdom, or at least, some funny commentary

Affect

Gregory FCA Acquires Affect
April 27, 2021For the past 19 years, I have been so grateful for the opportunity to come to work every day to ...
Affect

Affect Celebrates Giving Tuesday
December 1, 2020I just had the best morning of 2020. As I sat at my computer, making donations to all of the ...
Public Relations

PR OR NOPE? What Elon Musk’s Decision to Cancel the Tesla PR Department Means for the Industry
October 23, 2020(Hint: Not Much) When the news broke recently that Tesla was dissolving its public relations department, many communications professionals were ...
Affect

Media Golden Ticket: Leveraging Data to Generate News
September 25, 2020Miss out on this year’s Earned Media Mastery Summit? Now is your chance to catch Affect President Sandra Fathi’s Session ...
Public Relations

How To Win A Client’s Trust – And Why It Matters
September 2, 2020Client relationships are everything. Maintaining a strong client relationship makes for a positive work environment, more productive and strategic ...
With Global Alliance

WGA: Kicking Off an International PR Program? Here’s What You Need to Know
August 18, 2020The media landscape is constantly changing, but while adapting to these shifts and preparing a PR program for launch may ...