Blog
Words of wisdom, or at least, some funny commentary
Public Relations
Your Media Relations Checklist
July 10, 2013A big portion of our day at Affect is focused on media outreach for our PR clients. Because we’re pitching ...
Public Relations
Four Tips on How to Secure Speaking and Awards Engagements
June 26, 2013One of the toughest feats for a PR professional is securing speaking and awards engagements, and I’ll tell you why. ...
Public Relations
Four Simple Steps for Keeping up with Coverage After a Big Media Push
June 12, 2013Congratulations! You’ve had successful results after a big media push. You and your team have divided and conquered pitching efforts ...
Public Relations
Affect’s Sandra Fathi Discusses PR Measurement Mistakes with Mark Ragan
June 7, 2013All PR professionals struggle with one question: how do you measure the impact of PR? PR can be a revenue ...
Public Relations
Keeping Employees Motivated: A Checklist
June 4, 2013Organizations often have the misconception that “one size fits all” when it comes to keeping their entire staff motivated. However, ...
Public Relations
MEDIA RELATIONS 101: SEASONED BUSINESS REPORTER GIVES US THE SCOOP ON STORY SELECTION, GOOD & BAD INTERVIEWS
April 12, 2013I hear it from all of my clients: I want business press! Of course, a stellar hit in a coveted ...
