Words of wisdom, or at least, some funny commentary
Your Media Relations ChecklistJuly 10, 2013
A big portion of our day at Affect is focused on media outreach for our PR clients. Because we’re pitching ...
Four Tips on How to Secure Speaking and Awards EngagementsJune 26, 2013
One of the toughest feats for a PR professional is securing speaking and awards engagements, and I’ll tell you why. ...
Four Simple Steps for Keeping up with Coverage After a Big Media PushJune 12, 2013
Congratulations! You’ve had successful results after a big media push. You and your team have divided and conquered pitching efforts ...
Affect’s Sandra Fathi Discusses PR Measurement Mistakes with Mark RaganJune 7, 2013
All PR professionals struggle with one question: how do you measure the impact of PR? PR can be a revenue ...
Keeping Employees Motivated: A ChecklistJune 4, 2013
Organizations often have the misconception that “one size fits all” when it comes to keeping their entire staff motivated. However, ...
MEDIA RELATIONS 101: SEASONED BUSINESS REPORTER GIVES US THE SCOOP ON STORY SELECTION, GOOD & BAD INTERVIEWSApril 12, 2013
I hear it from all of my clients: I want business press! Of course, a stellar hit in a coveted ...