Blog
Words of wisdom, or at least, some funny commentary

Marketing

Can Cybersecurity Companies Still Tell Stories?
April 17, 2019Last week I presented at SecureWorld Philadelphia about data breach communications and best practices for orchestrating incident response across an ...
Media Training

The Good, Bad, and Future of Media Pitching: Six Do’s & Don’ts To Keep in Mind
March 19, 2019In an increasingly challenging media environment – where there are now seven PR pros to every one journalist – my ...
Affect

Celebrating International Women’s Day, #BalanceforBetter
March 8, 2019Today is International Women’s Day and this year’s theme, #BalanceforBetter, really resonated with Affect’s management team. ...
Managerial Style

A Manager’s Take on Delivering Meaningful Feedback
March 6, 2019One of the most common misconceptions is that feedback is a synonym for criticism. Rather, it’s a vehicle for mentorship ...
Marketing

How to Land That New Client: 5 Tips to Network Like a PR Pro
February 27, 2019PR – it’s all about people – meeting them, talking to them, learning from them and building new and lasting ...
Writing

Top Tips for Writing In Your Client’s Voice
February 12, 2019As public relations and marketing professionals, we are often tasked with writing in our clients’ voice. Whether delivering a byline ...